Lovebites is scripted comedy webseries written and produced by 10-time Emmy nominee Paul Reiser about Callie, a 25 year-old stylish lead who works at Elle.com and who’s smack-dab in the middle of her quarter-life crisis. The exact profile of the Sunsilk consumer.
One of the first scripted short format series to market in 2006, Lovebites consists of over 150 3-minute episodes in two seasons as interstitial broadcast on TBS and webseries for digital, social syndication and retail.
Lovebites successfully held the rating on TBS coming out of Sex and the City and extended online including “too hot for TV” episodes that continue to gain views on YouTube.
Lovebites also played at retail anchoring the Sunsilk “Meet Your Match” retailtainment events at over 1500 Walmarts. Custom episodes were produced that ran across Walmart TV.